As in most franchise businesses, the relationship between franchisor and franchisee is inherently contentious, cooperative at best, intensely conflicting at times. The current imperative to improve domestic auto manufacturing and marketing is remarkably strong. It may not be as strong as at the juncture of the Federal Government's Chrysler bailout, but rest assured, powerful forces are at play to drive change.
I've been wondering if the changes will affect the manufacturer-dealer relationship. More and more, I hear dealers are relying increasingly on manufacturers for new car leads. I also recall the ChannelNet approach to serving this industry with lease-end marketing programs. I wonder if this is a part of a larger trend of dealers and manufacturers working more effectively together to put consumers in their cars. Chrysler and BMW are using this platform I believe.
Do you think OEM's will better serve dealers going forward?
Will dealers share more data with OEM's?
Will service providers target OEM's increasingly (a la Cobalt and ChannelNet) to enable better vehicle marketing, slowing the growth of the thousands of businesses trying to help dealers directly?
What companies' business models or products tightly link OEM efforts with dealer marketing and sales?
Subscribe to:
Post Comments (Atom)
1 comment:
AutomotiveDigitalMarketing.com
was originally created as an online automotive digital marketing located at http://www.AutomotiveDigitalMarketing.com in response to the founder being badgered and bullied by a vendor at another automotive community web site. As a result of the negative treatment received at the other site, Ralph Paglia set up the ADM community to be as open and user friendly as possible. With hundreds of files uploaded and over 550 automotive professionals enrolled at ADM it is a highly rewarding online community for automotive digital marketing professionals to be part of... Here are some of the latest statistics showing the high levels of content and volume available to you at AutomotiveDigitalMarketing.com:
Did you know that there are more than 20 groups on Automotive Digital Marketing?
Did you know that there are more than 85 blog posts on Automotive Digital Marketing?
Did you know that there are more than 100 forum topics on Automotive Digital Marketing?
Did you know that there are more than 212 songs on Automotive Digital Marketing?
Did you know that there are more than 200 videos on Automotive Digital Marketing?
Did you know that there are more than 1100 photos on Automotive Digital Marketing?
Did you know that there are more than 550 members on Automotive Digital Marketing?
Post a Comment